Although the collection of the latest Publication Data number of students has taken place under changed conditions, changed actually precious little in the results. From the ranks of private broadcasters dominate obviously once again the very simplistic programs that respond to short rotation and familiar music, the very broad audience. The bill seems fully to be working: The positions are occupied, market growth is as good as excluded, long live the displacement fight!
And have the opportunities that this program, which settle out of the mainstream and offer the listener something more than just sprinkling want? They exist, but the number of students of these providers sometimes quite modest. Although there quite interesting concepts to be implemented, but the number of listeners is confined to the targeted segment and territorial, these stations often move in a very small area.
The local radio landscape and the associated media-political balance of power will change only if the audience in a simple way, new programs be made available to produce the most interesting and challenging content formats. The release of one or two national FM frequency chains could help break down the encrusted structures at last. The necessary capacity would certainly present when the language exchange programs idée suisse SRG SSR completely migrated to the existing digital DAB network would.
offers an impressive number of additional program also places the new DAB + Ensemble, which starts this fall in the regions of Basel, Bern and Zurich and will be gradually extended to the entire German-speaking Switzerland. Already be found on the digital radio spectrum is a series of interesting programs outside the mainstream. In addition, replaced the existing digital package to end the year with the further intrusion of the English World Radio Switzerland growth.
The audience just this sector programs has found an alternative to the already formatted by feel-good program and knows the variety offered today to appreciate. Quite a few owners of a digital radio device, already decided to purchase a second or even third unit. And precisely this clientele new programs, which take for themselves in would to be of particularly outstanding format, take very grateful.
