Zambo means the first tangible product that is available as a result of the convergence plans SRF (Swiss Radio and Television) just before its launch. From the end of August, the two formats Zambo "tubii" of SF and "Pirando" Radio DRS replace. During the week the young audience is 4 hours a day program offered to SF two. One hour per day is then at Radio DRS 1 on the calendar. Of course, Zambo take place but also on the web. A dedicated website will accompany the program provide additional information and in particular in the network also provide a supervised community.
The target group is likely to mark "Zambo" rapidly become a popular term. If it is possible that can molt the planned daily mini series "Best Friends" and down the country to a real playground conversation, are the kids of today more determined about the want to get online presence. And then here is the chance to finally lead the youth back to the radio. A unified "it would Zambo unlike Pirando probably have a lot easier to get the targeted audience to really make a name.
is a pity that Zambo is to be heard on the radio just for a daily hour on DRS first Today there is a stream of Pirando, which is played around the clock. If one were to take this live stream on the second Layer DAB + and waive in return for the Doppelaustrahlung DRS 4 News, and finally could make a strong case to be created to satisfy even the youngest audience for Mediuam radio. Zambo, a live stream via digital radio could help listeners recognize that tomorrow now that radio just can also be varied.
