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must invent the radio again?

developed in recent years, the radio, and increasingly in the same direction. Only by formatted mainstream programs were announced. The biggest hits of all time and the best of tomorrow. The slogan became the program and was long considered the ticket to success.

Like almost everything in the world now seems to have fizzled, but even this trend. The coming generation of bored hears all, and even the youth of old, who has used his time for free radio loudly, tear the increasingly be streamlined Hitwellen not highlights. Now, two of lead time - Roger Schawinski and most recently, Christian Heeb - finally something new up his sleeve. Radio for adults will be called the new solution to success. After radio are 1 from Zurich it now So Radio Basel already the second commercial channel, which will turn completely new sounds.

Not quite two years after the launch of Radio 1 and the first few weeks after the launch of Radio Basel but now seems to show that the road is likely to be rockier than expected. will of course need to wait until yet, how will evolve Hoererzahlen. Nonetheless, it has allowed a conclusion: The crux is undoubtedly due in music! The tastes can be in contrast to earlier, almost no longer a common denominator. In times of the MP3 player can make use of all of their very personal music section, because if they really want to hear music. And it can be seen as - at least at Radio 1 - also the trend again, the music format again adapt to the widest possible taste.

It turns leave the question of whether the maturity nor even hear from one format to the genre "music and information" inspire. Probably it takes for a recipe for success even more. Radio should again show more character. Personality is in demand. May also polarize and radio quiet again, to be true, and above all taken seriously. Schawinskis colon would be a great example, but it just needs more it!

jealous because I look to France, where, it is immediately backed up multiple programs with a talk format a solid audience. One may say now that Switzerland for such a format was far too small. But no one talks about driving around the Clock, the pure word of rail. A talk in the morning, a journal about noon, then a debate in the afternoon and again a journal for the evening. Maybe a call-in format in the night, possibly in cooperation with a private TV station, broadcasting at this time anyway, the same contests that there are already visible on three other channels. A national private program with its own face would have some opportunities to stand out from other stations and the medium of radio again to give a new perspective.

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New concepts for HD radio?

After the field trial of Radio Sunshine, was successfully concluded, is in Switzerland with HD Radio another digital standard to be introduced. OFCOM adopted recently, the legal framework and gave the go-ahead. The regular operation of HD Radio is thus basically the whole of Switzerland from 2010.

HD Radio will allow licensed operators of regional commercial radio stations to use their FM frequencies and digital. The main program will be broadcast this organizer about their own FM frequency program and an additional third party program in digital mode . Allowed Already have with Capital FM (Bern), Radio Argovia (Midlands), Radio Sunshine (Central Switzerland) and Radio 24 and Radio 1 (both Zurich) signaled the first operator interest in HD Radio.

today it will be interesting, what new programs for the participating operators will launch their digital commitment. As with DAB (Digital Audio Broadcasting), namely is the new standard are also faced with the challenge of bringing the right draft horses on board, so that as many listeners can purchase a receiver to be motivated. HD Radio, the needs of existing local broadcasters cover perfectly. But these considerations and the needs of the consumers were taken into account?

will end soon, the customer in the shop for a new stand and have to decide of two standards (unless there is a beautiful day, even for HD Radio & DAB + corresponding set). The customer already knows which program he wants to hear explicitly, he has made his choice already. Will he, however, simply a digital Radiogeraet, so it offers an alternative to eternal monotony, he stands before the election, whether he wants to buy an appliance, it roughly 20 digital channels (DAB +) or even the 3 - will bring four (HD Radio). Price, the units are already moving quickly once on the same level.

for the private broadcasters, it is now, therefore, to develop the right concepts and the potential to be light with new formats to HD Radio. The SwissMediaCast AG their part - as operator of the private DAB + layer - however, has already started to interest channels on board. But the SwissMediaCast faces the challenge of making the Angebotsmix to more interesting and enriching these formats to which the attention of other target groups will attract.