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New concepts for HD radio?

After the field trial of Radio Sunshine, was successfully concluded, is in Switzerland with HD Radio another digital standard to be introduced. OFCOM adopted recently, the legal framework and gave the go-ahead. The regular operation of HD Radio is thus basically the whole of Switzerland from 2010.

HD Radio will allow licensed operators of regional commercial radio stations to use their FM frequencies and digital. The main program will be broadcast this organizer about their own FM frequency program and an additional third party program in digital mode . Allowed Already have with Capital FM (Bern), Radio Argovia (Midlands), Radio Sunshine (Central Switzerland) and Radio 24 and Radio 1 (both Zurich) signaled the first operator interest in HD Radio.

today it will be interesting, what new programs for the participating operators will launch their digital commitment. As with DAB (Digital Audio Broadcasting), namely is the new standard are also faced with the challenge of bringing the right draft horses on board, so that as many listeners can purchase a receiver to be motivated. HD Radio, the needs of existing local broadcasters cover perfectly. But these considerations and the needs of the consumers were taken into account?

will end soon, the customer in the shop for a new stand and have to decide of two standards (unless there is a beautiful day, even for HD Radio & DAB + corresponding set). The customer already knows which program he wants to hear explicitly, he has made his choice already. Will he, however, simply a digital Radiogeraet, so it offers an alternative to eternal monotony, he stands before the election, whether he wants to buy an appliance, it roughly 20 digital channels (DAB +) or even the 3 - will bring four (HD Radio). Price, the units are already moving quickly once on the same level.

for the private broadcasters, it is now, therefore, to develop the right concepts and the potential to be light with new formats to HD Radio. The SwissMediaCast AG their part - as operator of the private DAB + layer - however, has already started to interest channels on board. But the SwissMediaCast faces the challenge of making the Angebotsmix to more interesting and enriching these formats to which the attention of other target groups will attract.