enjoy radio programs in Germany, in Switzerland has always been popular. Unforgettable stay are the days when programs such as in Switzerland SWF 3 or Bayern 3 for lively tones provided. But even after the launch of local radio stations and formats, such as young DRS 3 programs here from Germany remained at a premium. German private channels have since their existence in Switzerland on a loyal listenership. Radio Regenbogen has its own Fan base, especially in the cantons of Aargau and Basel, while Radio 7 in the northeast of Switzerland to be heard down to Zurich. Also heard is very happy to be offered RTL Radio, the program in most cable networks in Switzerland.
The programs in Germany have something in common: Until a few years ago it was possible to receive these channels in Switzerland to virtually undisturbed from the air. This state has become one of the past, because the analog FM band no longer has enough free frequencies, which would allow a trouble-free reception over the country's borders. And so many of today remain recent listeners simply turn away, to a Swiss program or have the same finger across their radio.
amazing fact that has given this situation, yet none of these organizers began trying to spread its range in Switzerland over the DAB network. In the ensemble of private SwissMediaCast AG, which can already be received in many parts of the German-speaking Switzerland, is found still room for four radio stations. DAB digital radio was developed in Switzerland - unlike Germany - quite magnificent. The installed base is in Switzerland now at around 400,000 units.
About DAB + could one of those popular commercial channel from Germany to the preferred radio station for the over 200,000 living in Switzerland and Germans are also well regain many of the Swiss lost listeners back. The switching in the DAB network would provide the operator the ability to distribute its range of programming without much effort in digital quality, and establish a promotional window for Switzerland, which could be generated through additional advertising revenue.
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