At this year's radio days was heard that the plans of the Tamedia group, with two programs "Radio 24" and "Capital FM" HD Radio the include operational, were discarded revealed. Where, now the question of whether it the theme of digital radio for the Tamedia group is completely off the table, or if you want to instead focus on the DAB + standard, and suddenly appear on the layer of SwissMediaCast will appear.
is undisputed that "Radio 24" a very strong brand in the Swiss radio market represents. A presence of fire, "Radio 24" on the DAB + layer would underline the importance of digital radio in Switzerland certainly. However, the question is whether the launching of the "Radio 24" main program actually reaching the listener creates a tangible benefit can be. In the Zurich area can "Radio 24" today on various FM frequencies are received. With DAB + would be the program outside of Zurich to receive a good quality.
would be much more interesting however, would bring the tamedia "Radio 24 Rock Channel on DAB +. The SwissMediaCast layer is lacking among other things, a precise format of the genre. The whole German-speaking Switzerland would thus benefit from a free to air from the air rock station. The "Channel Radio 24 Rock" might be - enriched with news articles and word of "Radio 24" - quickly removed from its shadowy existence as web radio, and it should probably very quickly its own Fans rally behind him. Also for the advertisers would be an appropriate format very interesting, but could be the "Radio 24 Rock Channel" are posted each additional charge as an option for a campaign to "Radio 24".
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