Publication Data just released the radio data with the ranges for the 2nd Semester 2010. It is one thing clear: Digital Radio programs are becoming more popular!
Not least because by now become the great acceptance of DAB + digital radio win in Switzerland in particular following programs continue to reach:
DRS 4 News: 401'700 listeners / NR 8.7% (vs. 304'000 H. / NR 6.7% in 2nd half 2009)
Radio Eviva: 98'700 listeners / NR 2.1% (vs. 80'900 H. / NR 1.8% in 2nd half 2009)
DRS Virus: 88'400 listeners / NR 1.9% (compared to 72,500 H / NR 1.6% in 2nd half 2009)
Swiss Jazz: 61'500 listeners / NR 1.3% (vs. 48'300 H. / NR 1.1% in 2nd half 2009)
Life Channel: 34'300 listeners / NR 0.7% (vs. 21'100 H. / NR 0.5% in 2nd half 2009)
is in decline, however, the range for the pure Cable Radio, which until now waived on a distribution via digital radio: Radio 32 Goldies
: 25'900 listeners (compared to 27,600 in the 1st half 2009 H.)
Rock Nation: 13'400 listeners ( H. vs. 14,900 in the 2nd half 2009)
RMC Swiss. 10'100 listeners (compared to 16,300 in the 2nd half 2009 H.)
is also pleasing to the presence of Backstage Radio , which is distributed exclusively via DAB digital radio and identifies according to Publication Data, a net reach of 12,300 listeners!
source / data: Publication Data
http://www.publicadata.ch/fileadmin/twwc/redakteur/pdf/radio/radio-daten/2010/Semester_2010_II_DS_mit_Legende__gerankt_.pdf
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