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SRF: Convergence visible

Zambo means the first tangible product that is available as a result of the convergence plans SRF (Swiss Radio and Television) just before its launch. From the end of August, the two formats Zambo "tubii" of SF and "Pirando" Radio DRS replace. During the week the young audience is 4 hours a day program offered to SF two. One hour per day is then at Radio DRS 1 on the calendar. Of course, Zambo take place but also on the web. A dedicated website will accompany the program provide additional information and in particular in the network also provide a supervised community.

The target group is likely to mark "Zambo" rapidly become a popular term. If it is possible that can molt the planned daily mini series "Best Friends" and down the country to a real playground conversation, are the kids of today more determined about the want to get online presence. And then here is the chance to finally lead the youth back to the radio. A unified "it would Zambo unlike Pirando probably have a lot easier to get the targeted audience to really make a name.

is a pity that Zambo is to be heard on the radio just for a daily hour on DRS first Today there is a stream of Pirando, which is played around the clock. If one were to take this live stream on the second Layer DAB + and waive in return for the Doppelaustrahlung DRS 4 News, and finally could make a strong case to be created to satisfy even the youngest audience for Mediuam radio. Zambo, a live stream via digital radio could help listeners recognize that tomorrow now that radio just can also be varied.

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DAB + in Switzerland: an opportunity for a German radio station DRS 3

enjoy radio programs in Germany, in Switzerland has always been popular. Unforgettable stay are the days when programs such as in Switzerland SWF 3 or Bayern 3 for lively tones provided. But even after the launch of local radio stations and formats, such as young DRS 3 programs here from Germany remained at a premium. German private channels have since their existence in Switzerland on a loyal listenership. Radio Regenbogen has its own Fan base, especially in the cantons of Aargau and Basel, while Radio 7 in the northeast of Switzerland to be heard down to Zurich. Also heard is very happy to be offered RTL Radio, the program in most cable networks in Switzerland.

The programs in Germany have something in common: Until a few years ago it was possible to receive these channels in Switzerland to virtually undisturbed from the air. This state has become one of the past, because the analog FM band no longer has enough free frequencies, which would allow a trouble-free reception over the country's borders. And so many of today remain recent listeners simply turn away, to a Swiss program or have the same finger across their radio.

amazing fact that has given this situation, yet none of these organizers began trying to spread its range in Switzerland over the DAB network. In the ensemble of private SwissMediaCast AG, which can already be received in many parts of the German-speaking Switzerland, is found still room for four radio stations. DAB digital radio was developed in Switzerland - unlike Germany - quite magnificent. The installed base is in Switzerland now at around 400,000 units.

About DAB + could one of those popular commercial channel from Germany to the preferred radio station for the over 200,000 living in Switzerland and Germans are also well regain many of the Swiss lost listeners back. The switching in the DAB network would provide the operator the ability to distribute its range of programming without much effort in digital quality, and establish a promotional window for Switzerland, which could be generated through additional advertising revenue.