My Wife Wants A Black One

Germany: VPRT says no to more diversity in radio

was really surprising this message is not so! The commitment of the Private channels in Germany was already from the start designed to perpetuate their own maintenance of power to pay as possible to a new terrain for fresh competitors can. It was not in all years overseeable that the VPRT relating to digital radio stations always stood with one foot on the brake. Although government support payments were gratefully received, to prepare for entry into the digital radio world. But none of the private operator was also only partially on an innovative project, be it in terms of content / format or program in terms of PR and advertising.

No wonder, could not access because the very success of. Without doubt, the conditions in Germany are far from optimal. Technically and politically, the task was characterized by fundamental wrong decisions! DAB digital radio has been particularly sold in Germany as a technology that would replace the analog FM radio. Other countries look to which DAB digital radio listeners can put a perfectly acceptable, since to a very different way: DAB established here as Ergaenzungsmedium. Whether in the UK, Denmark or Switzerland national interest programs with their own personalities have completely tied Hoererkreise new in itself.

rub course today the leaders in the private boardrooms pleasurable thighs. The risk of new competition now seems dispelled final. This man / woman but seems to ignore clear that the listening habits future generations have changed fundamentally. Whether it be enough really in a few years to play simply the best songs of all time , will have to show well. A radioverdrossene youth does today mainly to the MP3 player. The question is only whether the advertising industry will accept the upcoming Hoererschwund just like that? The private channels have unfortunately failed to develop new formats and hence new markets. The users of tomorrow will operate so well from the Internet and find your favorite content just there. Whether it will succeed but to develop a viable business model for radio from the Internet, remains more than questionable. DAB + boet the chance of this dilemma to escape.