Part Of The Tip Of My Tongue Is Red

Digital radio has made the final breakthrough!

It was always associated with Digital radio spoke of a stillbirth. DAB was already outdated at the time of introduction of technology on the market are no devices available and if it does, this offer would be overpriced. In general the audience with the analog on VHF range is very satisfied and not towards the purchase of a digital radio receiver interested.

Meanwhile, the amount installed base of DAB + radios in Switzerland to approximately 600,000 units , which allow the German-speaking Switzerland access to 24 different radio programs in noise-free quality. The latest figures from Data Publication / Media Pulse certify via the DAB + popular programs a strong increase listeners. The digital radio market in Switzerland, is currently a mediator is not to be ignored dimensions;

This trend is also the organizers of established private radio stations did not escape. After Energy Zurich and Basel Radio distribute their programs for quite some time on the Swiss-German DAB + layer, now show other broadcasters interested in DAB + distribution. Radio Top , which is already found with Top Two on the DAB + layer will in future also radiate the main program in this way. The same applies to Central Radio, which as can the owner of Radio Eviva also been a positive experience with digital radio look. And reaches the gospel radio which his listeners with the life channel also has digital radio, like the well placed use of DAB + to launch another channel. with Radio 24, Radio 105, Radio Argovia and Radio Sunshine express more interest in a veritable organizer early intrusion.

The negotiations on the last free places meanwhile run at full speed. Later this quarter, all lots are occupied. Logically, that now the interaction of supply and demand is starting to bite. In view of the situation these days has he promptly passed a first mover again by the ensemble of SwissMediaCast AG. Open Broadcast was the looming price war seems no longer keep up, even though the program is determined not least thanks to its cooperation with the independent UNIKOM Radios would be further refined. The DAB + distribution of the program was finally set with immediate effect. Open Broadcast sodenn should also be expanded to an open and neutral hub, which the 18 UNIKOM Radios will ensure access to free music.

While it is extremely regrettable that the opportunity was not used, to open the digital radio platform SwissMediaCast for new thematic channels and thereby create more diversity and new ideas. The medium of radio would become even more determined much more attractive. Nevertheless, the digital radio has begun to conquer one for all. The impending intrusion of mainstream programs to provide the best evidence.