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DAB + with more simplicity rather than innovation: What went wrong?

In the coming weeks, so now the last places in the DAB + Layer SwissMediaCast AG are used. Known to go places in this program primarily established private radio stations that can be heard for years about a number of FM frequencies. The fact that now also recognized by the commercial stations, the advantages of DAB + digital radio has been, is it worth to quite positive. All the more so since there was precisely in these circles for years biggest skepticism about the digitization of the radio.

The layer of SwissMediaCast AG will therefore most likely already fully booked in the quarter. Regrettable is that the opportunity has been missed, this nationwide Layer be enriched with a wide range of programs as possible. After all, with Radio Eviva and Life Channel two programs finally get the opportunity, even on terrestrial channels to be received. Previously, these two entities namely, a permanent shadow meager existence as a pure cable radio. But otherwise you are really searching in vain for the hoped-for innovation. In an ideal way of DAB + layer would SwissMediaCast offered space for a nationwide private full program for the whole German-speaking Switzerland. Also new thematic channels have not found the way to DAB. Instead, well-known dominate But once the new programs as Radio 24, Radio Argovia or Radio Top are brought up. The demand seems to exceed the offer now at last. Weak financial providers are likely to have long-term effort to keep up with the big, should the prices move upwards.

The question is allowed, what exactly went wrong here. The 'Two top dogs " seem to have managed to save their often the same" digital formats to offer over. And you can announce it by SwissMediaCast that one is already in the planning of the third layer DAB +, which is to be composed of regional packages. This third layer could possibly DAB + to be started this year. Therefore probably be taken care of in the future that will primarily determine the incumbent operator, which offers access to digital ensembles can be obtained. OFCOM allocates the radio license for this third layer in turn to the DAB + SwissMediaCast AG, duopoly of SRG and SMC a well established and for all.

course, it could be otherwise, but it was now time to form as quickly as possible appropriate consortia that could apply later in the various regions around the new radio licenses.